buy box- understanding "your fair share"
We've tested many repricers, and this one is the absolute best! The analytics have fueled our growth
Mastering and Understanding the Amazon Buy Box:
At Digibear, we understand the importance of staying ahead of the competition, and that's why we highly recommend Feedvisor. It's not just a repricing tool; Feedvisor brings a suite of features to the table that truly gives you a leg up on the competition. The in-depth analytics and reporting capabilities are second to none, offering insights into critical aspects of your business such as competitor analysis, Amazon entered competition, replenishment decisions, product profitability, supplier profitability, and more. These data-driven insights have been instrumental in helping us make informed decisions and strategically navigate the competitive landscape of Amazon selling. With Amazon's focus on data-driven decision-making, having Feedvisor as your tool of choice empowers you to harness the power of data and gain a competitive edge. Before we dive into understanding the Amazon Buy Box and its importance, let's explore how Feedvisor can help you win it.
A Must for Every Seller
The Amazon marketplace has transformed the e-commerce landscape, offering an unrivaled platform for sellers to reach millions of customers worldwide. One key feature that significantly influences a seller's success on this platform is the Amazon Buy Box.
Understanding the Amazon Buy Box
The Amazon Buy Box, also known as the "Featured Offer," is a white box on the right-hand side of a product detail page. When a shopper lands on this page, Amazon’s algorithm selects one seller whose details appear in the Buy Box. The sale goes to this seller when a customer clicks on the “Add to Cart” or “Buy Now” button1.
The importance of winning the Buy Box cannot be overstated. Over 80% of Amazon’s marketplace sales take place through the Buy Box, and this number greatly increases with Amazon mobile sales. A product in the Buy Box will sell four times more than the same product without the Buy Box2.
Embracing Our Fair Share of the Buy Box
In our Amazon selling journey, we've come to realize that dominating the Buy Box isn't the sole path to success. Instead, we've learned the importance of securing our fair share of this coveted space, a philosophy that Feedvisor has helped us embrace. By attaining our fair share of the Buy Box, we not only protect our prices and margins but also create a level playing field for all sellers. Feedvisor's advanced repricing algorithms and strategic insights have enabled us to strike the perfect balance, ensuring that every seller gets a chance to thrive while driving our own growth and profitability. Join us as we share how Feedvisor has transformed our approach, demonstrating that success lies in finding equilibrium within the Amazon marketplace.
Buy Box Eligibility: What You Need to Know
Several factors determine Buy Box eligibility, and understanding these variables is crucial. Some key factors include:
- Professional Seller Account: You must have a professional selling plan with Amazon.
- Order Defect Rate: A lower rate is preferred, as it indicates excellent customer service.
- Landed Price: This includes the total price of the item plus shipping. Lower prices are generally more competitive.
- Shipping Time: Faster shipping times can improve your chances of winning the Buy Box.
- Stock Availability: Maintaining consistent stock levels can favorably impact your Buy Box eligibility.
- Feedback Rating: A higher feedback score reflects positively on your seller performance3.
Mobile and the Buy Box
Mobile users encounter the Buy Box differently than desktop users. On the Amazon app or mobile site, the Buy Box appears directly beneath the product image and price. If shoppers like what they see, they may not scroll down any further, making the Buy Box even more critical for mobile transactions4.
Suppressed Buy Box
At times, no seller qualifies for the Buy Box due to reasons such as high pricing compared to other channels, low seller performance, or the item being deemed 'used' or 'collectible.' In such cases, Amazon suppresses the Buy Box, and customers have to click on a link to view all sellers’ offerings on the Offer Listing page.
The Power of a Good Repricer: Feedvisor
Winning the Amazon Buy Box isn't just about meeting the requirements; it's also about outperforming your competitors. That's where an algorithmic repricer like Feedvisor comes into play. Feedvisor’s AI-driven repricer analyzes competitors and their prices, making real-time optimizations to your products’ prices to help you increase your Buy Box share and achieve your unique business objectives5.
Feedvisor doesn't just help maximize your Buy Box performance; it also provides crucial insights for optimizing advertising, managing inventory, and making data-driven decisions to achieve the best results for your business.
Whether you're a novice or an experienced Amazon seller, understanding the importance of the Buy Box and leveraging a tool like Feedvisor can provide a substantial edge in the competitive Amazon marketplace.
